FinchBerry Soap
FinchBerry: Turning Everyday Moments into Little Luxuries
Every day is made up of small routines. Washing your hands. Taking a shower. Getting ready for bed. At FinchBerry, we believe those ordinary moments deserve a little beauty. Our soaps are made to turn daily rituals into something you actually look forward to.
FinchBerry is where nature, artistry, and care meet.
Each bar is handcrafted in our North Florida studio using vegan, food-grade ingredients. We skip the preservatives and harsh stuff so what touches your skin feels as pure as it looks. Every swirl, color, and scent is designed to make your space feel like a small escape from the noise of the world.
We don’t mass-produce. We pour, cut, and package by hand, because the process matters as much as the final product. The soaps aren’t just pretty — they’re made to be used, gifted, and enjoyed.
Our goal is simple: to make you pause for a moment and feel cared for. To remind you that taking care of yourself doesn’t have to be complicated. Sometimes it’s as easy as reaching for something beautiful.
Ashley Newman, Owner & Founder
The FinchBerry Story
FinchBerry was started in 2010 and began with a simple idea: that everyday things can be beautiful, and that beauty doesn’t have to be complicated.
What started as an experiment with soap quickly turned into something more. I wasn’t trying to build a brand. I was trying to make something better. Something gentler. Something that felt good to use and even better to give.
I was drawn to the process. Mixing. Pouring. Designing. Watching raw ingredients turn into something useful and lovely. Soap-making felt familiar and grounding, like cooking or baking, where your hands are part of the work and the details matter.
From the beginning, I cared just as much about how the soap looked as how it felt. I wanted products that made people smile when they picked them up. That felt special sitting on a sink or wrapped as a gift. Things that turned an ordinary moment into something a little more thoughtful.
FinchBerry grew slowly and intentionally. Every product is still designed with the same mindset: clean ingredients, small-batch craftsmanship, and an eye for beauty. We don’t rush the process, and we don’t cut corners. The work is hands-on, creative, and sometimes messy, and that’s exactly how it should be.
Today, FinchBerry is rooted in the same values it started with. Care over convenience. Beauty with purpose. Products made by real people, in a real studio, for everyday life.
It’s not about perfection. It’s about making something honest, useful, and quietly special.
That’s FinchBerry.
